Cryptocurrency industry is definitely a special one. It’s lead by the same laws of the market as other industries, but it has some wild peculiarities. For example, crypto is more about social media marketing and content marketing than any other niche or industry.
In this guide, we’re bringing you the most important tips to keep in mind when you’re crafting content as a cryptocurrency venture. This will help you boost your brand reputation, increase the value of your coin, and steadily improve your authority and credibility.
1) Identify your ideal buyer
Before you can start creating awesome crypto content, you have to know exactly who you are writing for. Industry statistics about the average crypto buyer can help, but it is best if you identify your own. Most likely, your average reader will be similar to the industry standard, but not the same.
This tiny difference will actually be your window of opportunity to capture a customer base more easily than other crypto ventures. Pay special attention to those outliers, just make sure they are significant enough in numbers so that it’s worth it to pursue that audience, investment-wise.
2) Tailor your content to specific platforms
Most likely, you will be promoting your content across different social media platforms and beyond. Of course, you can simply paste a snippet from a blog post to different social media posts, but that’s lazy. This will not differentiate you from other brands.
Study what type of content each social media platform prefers. If you advertise on Facebook, short videos will have the most powerful effects. On Instagram, it’s actually photos and images. It’s also smart to explore additional new marketing options, such as Snapchat or TikTok. This can be a good investment because crypto ventures usually ignore younger audiences.
3) Advertise on forums and discussion threads
Discussions and forums are very much alive in 2020. Just look at Reddit, for example. Not only are they still popular, but they are growing in popularity because other social media networks have become overly promotional, many users believe.
Maya Geller, the content writing expert at http://bestwritingadvisor.com/, the academic writing services review site, says: “In marketing advice nowadays, we hear a lot about social media like Facebook, Instagram, YouTube, and others. However, many forget about the massive potential of forums. Forums are among the last bastions of real, human-to-human discussion. If you manage to get there organically, that’s a bingo”.
4) Guest post
If you want to quickly achieve a high ranking with your crypto content, it’s advisable you guest post on other crypto websites. This will give you high-authority backlinks, which makes a search engine identify your site as a credible one. Here, you can find a list of crypto sites that accept guest posts.
Before you submit your draft or send your pitch, check the website’s domain authority. This is a number that shows you how many backlinks a website has. In other words, it presents its authority as perceived by search engines and ultimately users.
5) Work with experts
If you are not really sure where to begin or you have never written content yourself, it’s no shame to turn to experts for help. Nowadays, there are many copywriters and SEO experts who specialize in crypto content. It can be better to invest in outsourcing your writing to them than to invest a lot of time you could be spending on building your venture.
You can find pro writers on Fiverr, Freelancer.com, or Upwork if you’re looking to work with individuals. This will save you some money, but you’ll be left without a lot of the benefits of working with a writing company. To stay safe, it’s recommended that you outsource to a credible and trustworthy writing company or agency that specializes in crypto.
6) Know your terminology and stay factual
The deadly sin of crypto content is to throw around words in a wrong context. This is especially important if you are planning to cover crypto news. More than anything else, audiences in the crypto world are looking for trustworthy and credible information. If you make just the tiniest glitch, you will likely lose a reader forever. That is why it’s always recommended to double and triple check before publishing, instead of someone calling you out for mistakes in the comments or social media.
It’s also important to note that you should fact-check everything you’re posting, just like you are a journalist. Posting information that turns out to be sensationalistic or simply untrue will also cause a quick dip in readership.
Finding the right formula for cryptocurrency content writing is not easy. First, you will need to get a hang of the pulse of your audience. You will need to learn what they like, dislike, need, and want. The best way to do this is by testing out different types of content and observing which ones perform the best. To form rounded and detailed conclusions about your audience’s preferences, you will also need to identify why they prefer one piece of content over another.
Finally, if you are not sure you want to invest the time and effort into investigating what works in the crypto content world, just hire someone to do it for you. Even if your budget is not that high, you can find quality writers for cheap on freelance writing websites. Just make sure you check their reviews and ratings before hiring them to do your writing.
How does your writing differ when you’re writing for your cryptocurrency venture, as opposed to other types of writing? Do you already use some of these tips or do you rely on other tricks to get your audience’s attention?
Dorian Martin is a writer, editor, and content writing expert at academic writing services. He works at several custom term paper writing services, where he helps students solve their problems with academic writing. He’s also interested in sharing his knowledge, which is why he hosts workshops in his home town.
Disclaimer: This is a guest post. KryptoMoney does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to the company. KryptoMoney is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the article.