A new feature from the decentralized browser Brave, titled as Brave Ads will allow users to earn rewards for watching advertising as announced on Brave’s website on April 24.
As per the announcement, the users of the open-source blockchain-powered browser that blocks ads and website trackers can now earn 70% of the ad revenue share as a reward for watching the ads. The reward will be in the browser’s native cryptocurrency, basic attention tokens (BAT).
With Brave Ads, the platform ensures that brands are connecting to people who are interested in advertising, purportedly eliminating costs, and risks regarding privacy, security, and fraud. Further, the company notes that it will closely work with charity-related blockchain consultancy startup The Giving Block in order to provide ad inventory and test use cases. Additionally, the nonpartisan nonprofit organization The Human Right Foundation was featured as part of the launch and the users will be able to tip the organization through Brave Rewards. Brendan Eich, CEO, and co-founder of Brave Software said:
“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention. Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance.”
Brave partnered with news website Cheddar in January, within the collaboration Brave users were offered three months of free access to premium content. Users need not take any action from their end as the browser’s users were automatically provided access to premium content on Cheddar’s website.
Last December, Brave went on to become the default browser on a phone from major smartphone manufacturer HTC. Reportedly, the decentralized browser is set to be pre-installed on the HTC Exodus 1, “the first native blockchain phone” with support for multiple blockchains, including the Bitcoin and Ethereum networks.
Bat was trading at $0.433 at press time, having gained almost 6.79% over the past 24 hours, according to CoinMarketCap. The token’s current market capitalization is around $541 million, while its daily trading volume is around $136.9 million.
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Image Source – Brave Twitter
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