EnCirca, a Domain registrar has started accepting pre-registration applications for the Ethereum website extension, “.ETH.” until August 10, as per press release on July 18.
As per the release, EnCirca is the first registrar approved by the Internet Corporation for Assigned Names and Numbers (ICANN), enabling them to accept applications for Ethereum domain websites. A not-for-profit public-benefit group, ICANN coordinates and develop policy for Internet naming conventions.
EnCirca further adds in the press release that its aim is to include blockchain-related extensions in its registrar due to the lack of regulation for these extension names. Some domain names such as “.COM” and “.ORG” are regulated though blockchain domain names are not. A reported upshot to the situation is that there are no safeguards in place to prevent cyber-squatting for brand names, which are made available through trademark protection.
Tom Barrett, the president of EnCirca stated that growing number of blockchain wallets works as a motivation for implementing brand security mechanisms for blockchain-related trademarks:
“Billions of internet users will soon have blockchain wallets for sending and receiving cryptocurrencies […] In response, EnCirca has made it easy for brand owners to protect their trademarks on the blockchain.”
As per the release, URLs ending in “.ETH” and starting with a preceding string length of seven or more have been publicly available since May, 2017. EnCircle adds that approximately 300,000 names like this have been registered.
The firm will grant priority to pre-existing URLs registered under a different domain for shorter names with a 3–6 character length, such as “.COM”. The applicant who can show the longest continuous use of such a name will receive the corresponding “.ETH” name.
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