After, Google, Twitter, and Facebook individually decided to put a ban on the ICO and crypto based ads, now the baton has been taken over by the e-mail distribution company MailChimp told that it would be banning marketing campaigns for cryptocurrencies and initial coin offerings from next month.
Mailchimp said that it will no longer render the services to be used for crypto campaigns because they are “too frequently associated with scams, fraud, phishing, and potentially misleading business practices.”
However, MailChimp also mentioned in a tweet that “cryptocurrency-related information isn’t necessarily prohibited,” provided the sender is not selling, trading, storing or marketing cryptocurrencies.
The company continued to say,
“We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing. We recognize blockchain technology is in its infancy and has tremendous potential.”
The prohibition is reflected in the firm’s acceptable use policy, which was updated on Thursday and states:
“…we cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities.”
The firm – which allows customers to automate email campaigns and is frequently used for marketing purposes – is the latest to put in place a ban on cryptocurrency-related ads. However, after a ban on the crypto based ads and several ICO campaigns, The Russian Association of Crypto-Currency and Block-Finish (RACIB) and industry associations in Korea and China are now planning to sue Google, Twitter, Facebook and Yandex for putting a ban on crypto ads.
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