Google recently announced that they would soon deploy the blockchain to offer customer service and fintech solutions to customers. The official statement was released on July 23. In the blog post, Google mentioned that the users would be able to try open source integration for Ethereum and Hyperledger Fabric in the Google Cloud Platform later in the year.
Google announced that the company has partnered with two blockchain-focused firms, Digital Asset and BlockApps, to offer new distributed ledger technology (DLT) solutions on Google’s Cloud Platform (GCP), which would allow users to “explore ways [customers] might use distributed ledger technology frameworks”.
Digital Asset is a supplier of distributed ledger software to fintechs. The BlockApps Company offers a blockchain platform where developers can launch their DApps.
As stated, the solutions offered by Google and its partners will allow users to explore ways that customers might use distributed ledger technology frameworks.
Google has specifically stated that later in 2018, the clients will be able to test the open-source integrations for Ethereum [ETH] Protocols and Hyperledger Fabric, on the Google Cloud Platform. Hyperledger is a project that has the aim of improving cross-industry blockchain technologies while, Ethereum is a public, open-source blockchain-based platform developed to feature smart contracts.
In a recent interview, Sergey Brin revealed that he was an Ethereum miner. He is currently the president of Alphabet, the parent company for Google. Brin further revealed that he engaged in Ethereum mining as a side hustle with his 10-year-old son.
Despite this move, Google announced a ban on crypto ads in March 2018. The ban was effected on June 1 and it has received a lot of criticism from the crypto community. Brin acknowledged that the company had failed to take the lead when it came to embracing crypto.
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