F1 Champion Fernando Alonso Adopts Kodak Blockchain for Image Protection
Former Formula One world champion Fernando Alonso has become the newest customer of KodakOne. KodakCoin is an ICO that was launched earlier this year that works in tandem with an image rights management platformed called KodakOne.
The idea behind the platform is to help photographers protect their work, by creating a blockchain-backed digital ledger of rights ownership. WENN Digital Inc and the driver have partnered up through the former’s KODAKOne Image Rights Management Platform to provide for the protection of the driver’s professional and personal images as well as his videos using the KODAKOne Platform.
The pact signed between Alonso and WENN Digital will provide an opportunity to Alonso’s global fanbase to access the soon to-be-launched KODAKOne Platform, enabling them to not only upload, register and protect their own photos and videos of their favourite F1 driver, but also to be rewarded for doing so in certain instances.
“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC. I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity and that the content they produce can be protected by a single platform.”
Alonso, recently won the 24 Hours of Le Mans race in Le Mans, France.
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