The demand and competition for crypto exchange businesses are ever-growing. This has led investors to realize the importance of not only creating their own cryptocurrency exchange software but marketing it in the most effective way to stand out and shine through the wide-spread competitors.
One of the most effective ways to market your crypto exchange is through social media. Social media has completely revolutionized the world. The extensive adoption of social media has changed the way we find partners, access information, and demand political change. Out of 7.7 billion people worldwide, about 3.5 billion people are using social media, which means approximately 45% of people in the world use social media.
The right cryptocurrency exchange marketing strategy can propel your business to new heights. And with the vast popularity of social media, it can be overwhelming for you to figure out where to start, and how to execute your marketing plan. That is what we are going to discuss in this article to give you a clear idea of how to market your exchange using social media. So, let’s get started.
How to effectively market your exchange using social media
Setting clear goals for your business
It is mandatory that you set clear goals of what you want to achieve from your social media marketing. The major goals for your exchange business through social media should be,
- Expanding awareness for your brand
- Generate leads
- Expand your audience for the business
- Increase audience engagement
- Increase web traffic
It is a better choice to keep your social media strategies and goals simple rather than too many, to avoid distractions and achieve them efficiently. Also, setting small and simple objectives will help you scale up your business in the most reasonable and affordable way possible.
Identifying Target Audience
You don’t have to stress anymore about the part where you determine whether a strategy will work or not, or how to approach in the right way. Social media analytics tools will help you analyze which strategy is working and which is not. And also, it helps in a great way to set a clear budget, timeframe, and efforts required.
It is mandatory to determine which type of audience your business is focusing on and plan your strategy accordingly. Here’s a quick social media demographic that will help you determine what type of content you should focus on and on which network;
- Facebook and Youtube are the most popular mediums in terms of high-earning user bases.
- GenZ and millennials take center stage when it comes to Instagram as the larger user base.
- Platforms like Pinterest are outnumbered by women rather than men.
- Linkedin is more of a well-educated, sophisticated audience, with a bit complicated content when compared to Facebook, Twitter, etc.
Having a knowledge of this, and more deep analysis will help you fix your goals according to your target audience.
Set your social media metrics straight
It is important that your social media strategy is appropriately streamlined and focuses on the essential metrics without being carried away. Here’s a list of the key metrics that you should focus on for better outcome,
- Tracking the reach as in, how many new users have seen your posts, how far has your content reached, how many people view them, etc.
- The number of clicks for your content, logo, or company name.
- Analyzing customer engagement, response for social media content, etc.
- Appropriate hashtags, and how far they have reached or being used by the audience.
- Determining the organic traffic through Facebook ads, Instagram ads, etc.
Crisp, engaging social media content
Content is a very crucial aspect of any marketing campaign, especially through social media. The right, engaging social media content has the power to go viral like a whirlwind rapidly among global audiences. To achieve that, make sure to follow,
- Original and unique content
- Make the content personalized
- Use infographics and attractive content themes
- Make your audience feel entitled to every information and update about your business.
- Encourage feedback, audience support, and thank them regularly.
The last, but one of the most important things to do is analyzing your competitors. It is mandatory that you study your competitors and what they do before planning your marketing strategy. Being aware of this will help you plan better strategies, make smarter decisions, and determine which strategies will work best for your crypto exchange business.
Every business needs a social media presence. Be it a small business or a big international company, social media is an essential part of your business marketing strategy. It is the key tool that makes your business visible to your target audience from all around the globe. In order to achieve the right social media strategy for your exchange, and gain a magic number of followers for your business, conduct extensive research and choose a well-experienced cryptocurrency exchange marketing company. This will help you with effective strategies at cost-effective prices, that will take you to the top of your game in no time.
Anna Lisbeth is a blockchain analyst and a writer at CES, a leading cryptocurrency exchange marketing company. I conduct research and write about upgrades in the blockchain business which helps entrepreneurs magnify their businesses in this growing sphere.
Disclaimer: This is a guest post. KryptoMoney does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to the company. KryptoMoney is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the article.