IBM has found another mainstream application for blockchain. The tech giant is launching a new blockchain-based app to satisfy interested consumers who drink coffee. The app will allow these consumers to trace their coffee, if they so choose, all the way back to its origins.
IBM’s new app is called “Thank My Farmer” and is created in partnership with Farmer Connect, a firm that already uses the IBM blockchain. IBM and Farm Connect did the unveiling at the recent Consumer Electronics Show which took place in Las Vegas.
According to Farmer Connect president and founder David Behrends, the app is aimed at satisfying consumers. It will also give the farmers a lot more visibility, especially farmers in many other regions where the plants are grown. Behrends said:
“The aim is humanizing each coffee drinker’s relationship with their daily cup. Consumers now can play an active role in sustainability governance by supporting coffee farmers in developing nations. Through the blockchain and this consumer app, we’re creating a virtuous cycle.”
Also, with this new offering, the process of coffee making from start to finish becomes a lot more transparent. The process is normally a long one and consumers need to rest assured about what they are consuming. The app will be released sometime this year.
In February last year, IBM Research and sensor tech provider SweetSense announced a partnership to help stop drought in California.
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