While the list of Cryptocurrency enthusiasts is ever increasing, there are still a few who are on the tip of becoming one but are cautious to go about it. There are even fewer, who own cryptocurrency.
According to a recent study by Finder.com, just 8% of Americas own cryptocurrencies as most are still puzzled on how to buy these digital assets. Alex Adelman, the founder of Lolli, took it upon him to try and amend the situation by making cryptocurrencies more accessible.
Lolli, the eight-month-old New York-based startup has been single-mindedly aimed at making cryptocurrencies like bitcoin a globally adopted commodity and to make it easily accessible to consumers without risks involved. The firms primary offering is a browser extension, that pairs up with Chrome and Safari and is downloadable through Lolli’s website.
Lolli pairs with more than 500 online retailers. When you purchase an item through one of Lolli’s online retail partners, the platform offers as much as 30% off the item’s cost back in bitcoin. The received bitcoins are stored in your personal Lolli wallet and can be cashed out into your bank account as per your convenience. The user gets an assured cashback, only it’s not really a cashback its a “Bitcoinback”.
“Buying bitcoin or making any first investment is inherently risky,” he adds “It’s important to make it easy. We’re trying to take away all the risks of buying into bitcoin. People are making a completely passive investment by us negotiating deals with online retailers and working off our partnerships.”
“Most people hate going to the bank. I’ve always looked forward to the lollipop at the end.”
Adelman further notes that risk-free incentives are missing in the cryptocurrency space. On top of it, many people still view this market as confusing or unapproachable. Bitcoin is just a beginning for Lolli, as Adelman expresses his hope to build an online community where more Altcoins could be offered as well. He said:
“I believe that bitcoin is the bank of the future, and that it’s going to bank billions of people across the world. Right now it’s not very user friendly, it’s not fun. The thing that’s missing is the lollipop. We’re coming in and being that fun, easy way to get into bitcoin.”
In the recent times, a lot of instances has popped up on the map of cryptocurrency mass adoption, that is leading this market towards a healthier and trustworthy crypto-space.