As Blockchain Technology spreads its feather, the Indian conglomerate Mahindra appoints the technology for its grapes export business. Aimed at countering the concerns of the global market about the transparency of its supply chain and overall brand image of Indian grape export market.
Ashok Sharma, Managing Director and chief executive officer of Mahindra Agri solutions Limited stated while announcing the development that they are the first company in the world to adopt blockchain Technology for its grapes export business. The endeavor will aid the customers to be assured about the quality of grapes they are consuming.
Furthermore, he asserted that the involvement of blockchain will drastically change the Indian food export industry marking itself as a milestone in the way future business will be carried out. Sharma also notes that the blockchain technology in India has very few use cases and Mahindra is proud to be the one to adopt it.
Initiating the program from this season itself Mahindra plans to export around 800 to 900 containers of grapes during the season, though only 40 to 50 containers will be equipped with blockchain technology for now. The supply chain for the trial runs has been set up already. If the process gets a positive affirmation from the customer, further containers will be equipped with blockchain technology from the very next season.
Starting the dispatch tentatively in the month of January or February, currently, the company focuses on the markets of Europe and China. Mahindra is quite focused on upgrading their technology in order to uplift the image of the Indian export market. Indian grapes in particular face challenges in the global market, as people are concerned about farming practices used in the country, the status of the supply chain, and even about ethical issues related to farming. Over the years, such concerns have marked a doubtful cloud over the brand image of the Indian grapes.
Being the Pioneer
Sharma boasts that the move will be a game changer He adds that adopting blockchain technology would aid in evolving an ecosystem that will enables the customer to track all the details of the product and its supply chain with the help of a special digital code.
The code will show them a host of information about the stakeholders involved in the production and distribution of the grapes and other information like farmer details, harvesting and lab testing dates, government certifications, farm images, and kind of pesticides or chemicals used in the farming, etc. In short all the necessary information about the product that will assure them about the quality of the product they have bought. As for the development of the technology, Mahindra is employing their in-house expertise.
This new development is an indication that more and more industries are embracing the distributed ledger system for enhancing the speed and efficiency safely and securely.