The New York Times Company reveals new details about its ongoing blockchain publishing experiments, as per report on a new website for the publisher’s News Provenance Project.
The publishing elaborates over how the storied newspaper’s Research and Development team is planning to employ Hyperledger Fabric’s permissioned blockchain so as to authenticate news photographs in partnership with IBM Garage, the tech giant’s accelerator program. Aimed at combating misinformation and adulterated media that harms small and large publishers, the website adds :
“News consumers [who] are deceived and confused…eventually become fatigued and apathetic to news.”
The New York Times will run a proof-of-concept along with its partners from July until late 2019 so as to find a way to maintain trust in digital files. The project will store a news item’s “contextual metadata” on a blockchain that will include details such as when and where a photo or video was shot, who took it and information regarding how it was edited and published.
As per the website, the idea is to create a “set of signals that can travel with published media anywhere that material is displayed,” including on social media, in group chats and in search results. The Times plans to publish project updates throughout the process, culminating in a full report following the pilot’s conclusion.
Civil Media CEO Vivian Schiller, who was formerly with the New York Times, tweeted additional confirmation along with a lengthy Medium post from Sasha Koren, the program’s project lead. The Times announced in March that it is gearing up to experiment with blockchain technology by posting and then quickly removing a want ad for a project leader.
Image source – Pixabay.com
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