Many different sectors have gone the crypto way including finance, healthcare and even sports. Now, the English Premier League’s Watford FC, has an announced on its website that the Bitcoin logo will now appear on the sleeves of the football club’s players. As part of the announcement, the team will also begin accepting Bitcoin for its merchandise. The September 12 announcement also mentions that the club will be partnering with Bitcoin betting service, Sportsbet.io.
Sportsbet.io’s Head of Marketing, Justin Le Brocque, has said that the idea is to show some appreciation for all the support it has received from the cryptosphere:
“The crypto community has been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”
The announcement further noted that sponsorship will be thrown open to the public, allowing just about anyone gain “exclusive opportunity to share in the perks granted to Watford FC sponsors.”
Brocque has further added that the partnership is a break from what is considered the norm in the world of sports, especially regarding sponsorship.
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo, we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
Image Credits: Pixabay