This article will explain what a CRM must provide, but it would be prudent to tell you what a substandard CRM will do for your brokerage. It will cripple your business. If you struggle to meet your customers’ demands, then, in all honesty, you have no business in the Forex industry. The two cornerstones of running a successful brokerage are excellent communication and trust. A quality CRM shall provide both.
Popcorn Technology provides a CRM that is stacked with all the features necessary to thrive in this fast-paced arena and is easy to use. It is designed from the ground up to handle the Forex industry’s unique complexities.
Activities like processing transactions, monitoring and evaluating leads, IB administration, regulation compliance, and marketing are critical areas of a business that a quality CRM should be designed to handle quickly and efficiently. An effective CRM will streamline workflow and be the focal point of your day to day business activities.
A simple CRM for a complicated industry
Forex customers can be challenging to manage, especially when large sums of money are changing hands constantly. Any business owner knows that you must take care of your customers in an empathetic way, and everything that you do will need to be completely transparent.
A top CRM is only as robust as the weakest link in the chain. Therefore, Popcorn Technology has focused its attention on building a highly integrated system that connects seamlessly with the trading platform, traders’ room, and PSP’s. Nothing is left to chance, and nothing is allowed to fall through the cracks.
The ultimate goal of a CRM for Forex brokers
A functional CRM for Forex brokers aims to allow a brokerage to monitor its client’s activities to help you manage your relationships with them better. If your customers are happy, they will spend more time trading with your brokerage. Consequently, it will increase revenue and save time for your employees.
Additionally, a CRM should make light work of IB’s and your more extensive affiliate network. Full control over your brokerage means you must have the ability to figure out how many leads are inbound and where they sit in the onboarding process and a current overview of the commission owed to partners.
The key features of a CRM for Forex brokers
Here is a list of some of the most critical functions a CRM system must carry out:-
- Management of confidential data and all client communications.
- Communication with clients should be straight forward with telephony and real-time email responders.
- Confidently manage affiliates.
- Provide customer acquisition metrics.
- API integrations with existing tools like MT4, traders’ room, and other 3rd party tools.
- Web and mobile responsive.
- Simplify workflow.
CRM’s are used in all kinds of industries. However, the CRM from Popcorn Technology is created explicitly for Forex brokerages, and it is the most cost-efficient way of providing a professional customer service experience to your clients.
They also have a professional team to help you understand the industry and how their CRM can benefit your business. They are always willing to help.
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